Plan anything—from ad creative to brand campaigns
We're excited to introduce our third file type: the campaign canvas, for grouping touchpoints that are part of a campaign (e.g. a product launch, blog franchise, or Facebook ad set). Touchpoints in this file can be viewed as a grid (available now!), a list (soon), or on a calendar (soon).
To recap, Plot now supports three
- A campaignorganizes touchpoints around a key launch moment or theme (e.g. Black Friday or a Facebook ad test)
- A flowmaps touchpoints in a journey or marketing workflow (e.g. a welcome series)
- A touchpointis a one-time message for a single channel (e.g. a LinkedIn post on Thursday)
In combination with 15 different touchpoint types, you can now plan and collaborate on just about any kind of marketing activation. Give it a try: just click
+ New campaignfrom the command menu or within any project.
🐛 Other fixes and improvements
Anyone working in product development knows it can be hard to prioritize smaller fixes when there are huge features to tackle. That said, we know Plot is more delightful when it's fast, smooth, and intuitive. We spent some time this week tackling a number of subtle but important improvements:
- A new Articletouchpoint type for blog posts and SEO content
- You can now edit a node title from the right-pane editor
- You can now add or change a project from within a file
- You can now delete or duplicate from within a file
- @ mentioning teammates is way faster
- Split paths are easier to reorder
command menu(open it by clicking Search in your left navigation, or by typing
Cmd K) helps you quickly perform routine commands or search across files and projects you have access to in your Plot workspace.
You can enter commands like:
- New flow
- New touchpoint
- Go to...
Or input search queries like:
- "black friday 2022" (searches for the term "black friday 2022")
- "instagram" (searches for the term "instagram", and also pulls up all Instagram touchpoints)
By very popular request, we've introduced
teamsto workspaces on our paid plan. Teams allow you to keep your entire company's work in a shared source of truth, while still giving individual teams their own separate space to organize projects.
Every workspace starts with a default first team, and workspace owners and admins can create additional teams in settings. Members can be invited to join a team with team admin, edit, or view access. Each team also holds its own separate calendar, projects, files, and integrations.
Teams you are a part of appear in your left navigation as collapsible sections.
One-time touchpoints are here
Support for one-time, single channel messages (a promotional email, Facebook ad, direct mail) is here! When creating a new file, choose between
If your workspace is on the:
- Team plan: You can create unlimited touchpoints and flows.
- Free plan: You have 3 flows and up to 50 touchpoints each month.
Bring every channel together in one shared calendar
All one-time touchpoints are reflected on the new
Calendar, giving your team a unified view for content planning and production from week to week.
You can toggle between Week and Month views (try
mshortcuts!), add unscheduled ideas to the backlog, and visualize creative in true-to-life channel previews.
Over a dozen touchpoint channels
We've added touchpoint templates for:
- Facebook (posts and ads)
- Landing pages
- Direct mail
These are available for use within both touchpoint and flow files. More channels are on the way, including Events, Twitter, Reddit, TikTok, Snapchat, and Pinterest.
🐛 Other fixes and improvements
- Project list view now distinguishes between flow and touchpoint files
- New in-app flow templates page
- Touchpoint channel icons within flow files
You can now link touchpoints with Klaviyo messages to dynamically pull and share analytics from within Plot.
To activate analytics on a file, visit the new Analytics tab. From there, connect your Klaviyo account, select a flow, then match touchpoints with Klaviyo messages:
For each matched touchpoint, Plot will sync continuously with Klaviyo to surface open rates, click rates, unsubscribes, and more:
In Play view, SMS and push notification content now display in iOS mobile mockups (Android version to come) for even higher-fidelity visualization and prototyping. Plus, your stakeholders will be super impressed. 😎
We're long past the era when it was just about email. Since many of you partner closely with product marketing teams to bridge customer communication channels and in-app experiences, we've added in-app message to the touchpoint type menu.
If there are any engineers in the room, they'll tell you building comments is no small feat. Our team looked a lot like this 😓🤬 these last two weeks, but we're so excited to ship the next phase of improvements to comments in Plot. You can now:
- Resolve threads
- Reopen threads
- Open the comments panel to access and jump to any thread within a file
Just type : to search and insert—in text fields, content editors, or comments. You're welcome, enjoy.
Now on email touchpoints, you can neatly separate copy, designs, and final email HTML output.
The Code tab is available to workspaces on our paid Team plan. Paste in your code to render a live preview in both the editor and Play view, so you can easily share high-fidelity final work.
Gone are the days of triggering individual test sends and managing long, disorganized threads of feedback... this feature will help you and your teams simplify and streamline QA.